The Surprising History of Lorem Ipsum
Lorem Ipsum isn't random gibberish. It traces back to 45 BC, when the Roman philosopher Cicero wrote De Finibus Bonorum et Malorum ("On the Ends of Good and Evil"). The passage that became Lorem Ipsum — starting with "Lorem ipsum dolor sit amet..." — is a scrambled excerpt from Section 1.10.32 of that work.
The text survived nearly two millennia in relative obscurity until the 1960s, when a Letraset employee used it in a set of dry-transfer sheets for typesetting. It then exploded in popularity with the arrival of desktop publishing software. When Aldus incorporated Lorem Ipsum into PageMaker templates in 1985, it became the de facto standard for placeholder text in design.
Today, Lorem Ipsum still dominates — but for many projects, it's no longer the best choice. The Latin text can confuse clients, mislead accessibility tools, and obscure real content hierarchy problems in your layouts.
Why Placeholder Text Matters in Design
Placeholder text serves a critical purpose during the design phase. It fills layouts so designers and stakeholders can evaluate visual hierarchy, typography, and spacing without getting distracted by actual content. When reviewing a mockup, real copy often pulls attention away from the design itself.
However, placeholder text is a double-edged sword. The wrong filler text can:
- Mislead screen readers — accessibility tools will attempt to read Latin gibberish aloud, creating a confusing experience during testing
- Hide content problems — Lorem Ipsum's consistent word length doesn't expose layout issues that real text (with variable lengths) would reveal
- Confuse stakeholders — clients unfamiliar with the convention may question why a design is "in another language"
- Delay content strategy — it's easy to keep postponing real content when placeholder text "looks fine"
Modern Lorem Ipsum Alternatives
The world of placeholder text has grown far beyond scrambled Latin. Here are the most popular and useful alternatives available today, organized by category.
🥩 Food-Themed Generators
Bacon Ipsum
Generates meaty filler text like "Bacon ipsum dolor amet short loin pork chop hamburger boudin strip steak." Available as a JSON API, making it perfect for automated testing pipelines and CI workflows.
Cupcake Ipsum
Sweet placeholder text for those who prefer dessert: "Cupcake ipsum dolor sit amet candy canes tiramisu. Sesame snaps halvah bear claw tootsie roll." Great for food-related projects or adding a light touch to mockups.
🎭 Pop Culture & Fun Generators
Hipster Ipsum
Artisanal placeholder text: "Tattooed helvetica salvia, craft beer vexillologist chambray normcore." Perfect when you need filler that feels contemporary and on-brand for lifestyle or creative projects.
Pirate Ipsum
Arrr! Nautical-themed placeholder text for swashbuckling designs. Great for themed projects and guaranteed to make code reviews more entertaining.
Zombie Ipsum
Horror-themed text perfect for Halloween campaigns or game development mockups. "Zombie ipsum reversus ab viral inferno, nam rick grimes malum cerebro."
💼 Professional & Corporate Generators
Office Ipsum
Corporate buzzword placeholder text: "Let's circle back on the deliverables and synergize our core competencies." Available in meeting mode, client feedback mode, and classic corporate jargon. Eerily realistic.
Legal Ipsum
Generates legalese-style placeholder text. Useful for mocking up terms of service pages, contracts, or legal document layouts where the visual density of real legal text matters.
📚 Literary & Educational Generators
Lit Ipsum
Placeholder text pulled from classic literature — Austen, Dickens, Melville. The text is real English prose, which gives a much more accurate visual representation of how final content will look.
Wikipedia Ipsum
Pulls real paragraphs from Wikipedia articles. Since it's genuine English content, it provides the best approximation of real-world text density, word length variance, and paragraph structure.
Using Placeholder Text via API
Many modern generators offer REST APIs, which makes them ideal for populating JSON data structures or seeding test databases. Here's how you might fetch placeholder text programmatically:
You can also generate unique identifiers for each placeholder block using a UUID Generator, which is handy when building component libraries or design systems that need distinct keys for repeated elements.
AI-Generated Placeholder Text
The newest frontier in placeholder text is AI-powered generation. Large language models can produce contextually relevant filler text that matches the tone, industry, and style of your actual project. Instead of generic Latin or random food words, you get placeholder text that reads like the real thing.
This approach has significant advantages:
- Contextual accuracy — AI can generate medical text for healthcare UIs, technical docs for developer tools, or casual copy for social apps
- Variable length — request specific word counts, sentence structures, or paragraph formats
- Multilingual support — generate placeholder text in any language, not just English or Latin
- Realistic testing — content that mirrors production text catches edge cases that Lorem Ipsum never would
When to Use Real Content Instead
Sometimes, no placeholder text — however creative — is the right choice. The "content-first design" approach advocates for using real (or near-final) content from the beginning of the design process. This is especially valuable when:
- Content length varies dramatically — e.g., user-generated content, product descriptions, or news headlines
- Content drives the layout — data-heavy dashboards, pricing pages, or comparison tables
- Accessibility is a priority — real content enables accurate screen reader testing from day one
- You're designing for internationalization — German text is typically 30% longer than English; test with real translations early
For form-heavy interfaces, consider testing with realistic data generated through tools. A Regex Tester can help you validate that input patterns work correctly with real-world data formats like emails, phone numbers, and postal codes.
Best Practices for Placeholder Text in Design Mockups
- Match the text density. If your final content will be technical documentation, don't use single-sentence placeholders. Use generators that produce realistic paragraph lengths.
- Test extreme cases. Fill your layouts with both very short and very long placeholder text to identify overflow issues and awkward spacing.
- Label it clearly. Always indicate that content is placeholder — in design files, in code comments, and in handoff documentation.
- Use themed text intentionally. Bacon Ipsum is fun, but Office Ipsum might be more appropriate for an enterprise SaaS mockup.
- Automate where possible. Use API-based generators in your development workflow so placeholder text is consistent and easy to swap out.
- Plan the transition. Establish a clear process for replacing placeholder text with real content before launch. Tag placeholder content in your codebase with comments like /* TODO: replace placeholder */.
Choosing the Right Placeholder Text
There's no single "best" alternative to Lorem Ipsum. The right choice depends on your audience, your project, and how far along you are in the design process. For early wireframes, classic Lorem Ipsum is still perfectly fine — it's universally recognized and won't distract from structural decisions. For client-facing mockups, consider themed generators that add personality. And for production-ready prototypes, lean toward AI-generated or real content that stress-tests your layouts with realistic data.
Whatever you choose, remember: placeholder text is a means to an end. The goal is always to ship with real, meaningful content that serves your users. The placeholder is just holding the seat warm.