Inputs
Tip: You can paste a URL that already has query parameters — we can preserve them.
Paste a URL and enter at least
utm_source, utm_medium, and utm_campaign.
Output
Parameters
| Key | Value |
|---|---|
utm_source | — |
utm_medium | — |
utm_campaign | — |
utm_term | — |
utm_content | — |
UTM Builder (Campaign URL Builder)
A UTM builder generates a tracked link by appending utm_* parameters to a destination URL.
This helps analytics platforms (like Google Analytics) attribute visits and conversions to the correct source, medium, and campaign.
UTM Parameter Definitions
utm_source— where the traffic comes from (e.g.,newsletter,twitter,partner-site)utm_medium— marketing channel (e.g.,email,cpc,social)utm_campaign— campaign name (e.g.,spring_launch)utm_term— optional keyword / audience term (often used for paid search)utm_content— optional creative / variant identifier (A/B tests, buttons, placements)
Best Practices
- Be consistent with naming (pick a convention: lowercase + underscores is common).
- Avoid spaces. If you need separators, use
-or_. - Keep
utm_sourceandutm_mediumstable across campaigns to make reporting easier.